The Exter, Hyundai Motor India's entry-level SUV, has won numerous prizes at Design India's Best Design prizes 2023. The Hyundai Exter was named 'India's Best Design Project,' while the Hyundai Advanced Design India team was named 'India's Best In-House Studio. The Exter was introduced earlier this year, with pricing ranging from 6 lakh to 9.06 lakh (ex-showroom, Delhi).
The Hyundai Exter is the brand's most approachable SUV, with various eccentric design aspects. Notable changes include new distinctive H-LED DRLs and H-themed taillights. The model also sports rectangular headlamps, black body cladding, and front and rear bumper elements. To maximize cabin space, the model features a big daylight aperture.
Chohee Park, Head of Department, HMIE Hyundai Advanced Design India, stated of the award, "At Hyundai, we are committed to delivering cutting-edge future-ready products to our customers." This honor recognizes the work of our global design team and India design team in understanding the goals of Gen MZ customers in this country. With Exter, we redesigned the Hyundai SUV lifestyle with a modern viewpoint, from sketch to clay to reality."
"In keeping with Hyundai's Global Design Identity of 'Sensuous Sportiness,' our approach for Exter is focused on creating a progressive yet distinct SUV design." Exter, which embodies Hyundai's SUV DNA, draws attention on the road with its stunning and creative exterior appearance. We are pleased that both consumers and industry professionals have praised it. "These awards validate our forward-thinking approach and our team's dedication," he added.
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